The lack of systems thinking around the topic of e-fuels really hurts. People need to understand the archetype of shifting the burden (to the intervenor), the vicious cycles from path dependencies and the psychological origin in the fear for change and selfish business interests. Here some other insights on hydrogen of which I am actually a big fan: https://www.consideo.com/files/consideo/pdfs/papers/eng/ConsideoPaper-BEM-Engl.pdf https://www.know-why.net/model/Ckps4y3iZwQWd6YKcOb6qdQ https://www.consideo.com/files/consideo/pdfs/papers/eng/ConsideoPaper-ToC_Transformation_Engl.pdf https://www.consideo.com/papers-33.html